Carnivore Club – Man as Vegan.
When we were approached about creating a web commercial for an Indiegogo Video campaign for a new company called Carnivore Club we knew that this could get fun just because of the type of company we were dealing with. Carnivore Club caters to mostly well healed men with a taste for the finer things in life. They were very clear about not wanting your typical corporate video, so that really allowed us to step outside the box. What we came up with was an irreverent send up to the hard core vegan life style and a tribute to the unabashed carnivores out there who don’t feel like they need to apologize for what they put into their mouths. Harry-chested pinnacles of masculinity that would go out and catch their own dinners if it weren’t hampered by their bespoke suites and Hermes ties.